Supply Chain & Sales - Go To Market Program

This program teaches you how to plan and execute a successful strategy for bringing a new product or service to the market.
It covers topics such as: Identifying and understanding your target market, customer segments, and buyer personas. Developing and testing your value proposition and unique selling proposition. Crafting and delivering your marketing and sales messages and channels. Aligning your supply chain and sales operations with your go-to-market objectives and metrics. Evaluating and improving your go-to-market performance and outcomes.