Advance Web Analytics

This course teaches you how to use web analytics tools and techniques to measure, analyze, and optimize the performance of your website and online marketing campaigns. Web analytics is the process of collecting, processing, and reporting data about the behavior and preferences of web users, such as how they find, access, and interact with your website content. Topics covered: How to set up and configure web analytics tools, such as Google Analytics, Adobe Analytics, or Microsoft Clarity, to track and report on your website traffic, conversions, and goals, the use of web analytics data to understand your audience, their needs, and their behavior, improve your website design, usability, user experience, and optimize your online marketing strategies, and your KPIs).