Customer-Focused Innovation

Management Programs.

About Course

Customer-Focused Innovation is a course that teaches you how to create a customer-centric organization using design thinking and strategic frameworks. The course consists of lectures, discussions, and a field research project where you work in small teams to solve a real-world business challenge presented by an outside company.

Eligibilities

The course is suitable for: C-level and senior executives who are leading and directing teams that are charged with planning and implementing innovation programs — from any size company, any industry, and any country. Executives with responsibility for research and development, product design and development, new business development, marketing, or brand management.